Almost all digital marketers tend to practice having the numerous balls at any given time. They continue to create strategies, running successive campaigns and at the same time managing important communication channels. Fortunately, there are many digital marketing tools available online to make the task of reorganization easily manageable. The following

They are the preferred digital marketing tools that all marketers should know and use in 2018.

Website endurance speed test

Potential and prospective customers are looking for the information as soon as possible as people don’t have time, in case it consumes more time they will not stay loyal to your website and will simply switch to a competitor. Providing a good user experience is crucial, it starts with the user and the website’s first-hand experience. Conversion rates depend on the time it takes to load the page. In fact, in case the pages load for more than three seconds, the bounce rates increase up to 32%. Therefore, it is vital to have a tool to monitor the website endurance speed test. In case you find less traffic on the site or the bounce rates are higher, it’s time to double check and

evaluate speed.

2. Implement the website analysis tool

Google Analytics provides one of the best analytical insights. The small tracking code is easy to implement on every page of the website, and FREE access to site performance data is provided. You can even monitor visitor demographics and location, compare page performance, number of visits, bounce causes, and much more.

3. Management of the public’s customer relationship Relationship management

Google alerts provide a response to the CRM (Customer relationship management) and PMR (Partner Relationship Management) of the website. It is very easy to use. All you have to do is create an alert for the selected or desired keyword. Google will send the alert by email in case there is any mention on the Internet about the keyword. In case there is any mention of your product, the same can be discovered through an article on your social networks. If any grudges are vented against you, the same can be addressed.

Four. Monitor social media through social media manager

Facebook also offers an internal management tool for it, but today social media transactions are not limited to a single platform like Facebook. It will be quite difficult to keep the balance on the posting schedule, and also monitor and review performance later on different social media pages. Fortunately, there are numerous management tools

available for the purpose as

• HootSuite

• Sprout Social

• Buffer

5. Implementation of conversion rate optimization tools

Conversion rate optimization (CRO) is a proven method of spending analytics to progress Key performance indicators (KPI) on the website. The basic steps of the strategy are to collect the relevant data, create a measurable proposal, test your assumption, and evaluate the results to measure effectiveness.

6. Using the graphic design tool

Many small businesses lack the budgets to hire a full-time graphic designer or even to outsource projects to third-party agencies. Canva gives everyone, regardless of budget, access to beautiful graphic design templates.

7. Email Marketing Campaign Builder

Email marketing is one of the best and most acclaimed implementation mechanisms for successful digital marketing strategy. Current and potential customers have consented to receive updates from you. Now is an opportunity to build trust and improve conversion rates.

The right and appropriate email marketing tool helps to customize templates, mechanize drip campaigns, and easily track results.

8. Using the general SEO tool

The tool should be used with care in order to design the digital marketing strategy for maximum benefits. SEO or search engine optimization helps control the content of your website and provides an incentive for clicks. Using the general SEO tool, services such as keyword search, competitor search, analysis of generated backlinks, PPC monitoring, etc. are offered.