With the advancement of digital services, the door was opened, with a myriad of ways to sell your product. Developing your digital marketing strategy has become a science unto itself. They have attacked us for years, but most people do not know that they have been online.

But what services really work for your business?

Online Ads

Digital ads on websites have become a smart way to sell your message. Services like Google AdWords have targeting capabilities to get your message across to the people you want to see your ad. Let’s say you sell remote control cars, having your ad on a Christmas-themed website won’t increase your sales. You need to maximize your advertising budget, using a targeted system will allow you to reach the right demographic and make views count.

Although this market is very competitive and only helps to target those people who already visit the sites related to your business, it is very difficult to get new clients who are unfamiliar with your industry.

Search engines

One of the best ways to attract new people to your site is to make your site search engine friendly. When a new user has a question or is trying to find the information they need, they use a search engine. Making your site search engine friendly is an ever-changing field, with companies like Google and Microsoft employing highly advanced search algorithms to analyze sites, you now need to have at least daily updates to keep your site up to date and well placed within the results. displayed by search engines.

These days, search engines don’t make their judgments just about the site you have and the information you provide. It needs to be validated with information on other sites to build a backlink database. With the growth of information, search engines need to have this validation to stop the growth of search hijackings and misinformation displayed in their results to the user.

This market is a heavily imported part that must be included within a marketing campaign, and search engine traffic generally accounts for more than half of all visitors to a site, it cannot be ignored.

Social marketing

Social marketing is a very new sector on the scene, but it has the potential for very good results. Social networks bring together many people with one aspect, to interact with others. You can post your thoughts, your views, stay in touch, build relationships, find new friends, create online communities with similar interests, and “mess” with each other.

With this vast amount of data available, it’s a marketing dream come true. Gone are the days when you needed to put in countless hours of research and market research. You can see in real time, interests and topics that change by the hour. You can target key trends with your message and get feedback in no time compared to the extensive studies and feedback that would be needed with traditional marketing methods. Ads using internal systems and user groups can help products with a social structure, but they are wasted on everyday products and consumables. Detergent powder companies cannot use this type of advertising medium, as the advertising of their products will not be taken seriously and is best used in more traditional services such as advertisements and coupons in stores.

However, there have been some exceptions to this rule, Cadbury had a good campaign with the return of the Wispa bar, set up by a small group of people that led to the reintroduction of the bar and gave the brand a big boost in the market. National market. media. The campaign thrived by using social media to build an online following, relying on site users to further the cause with brand popularity and nostalgia. Cadbury then seemed to hear the volume of users and re-made the product in limited quantities, it sold out in record time, and then they re-implemented it as a permanent product in their current lineup. The people behind the campaign were thought to be a small marketing team using the unique reach of Facebook and Twitter to “snowball” the campaign to the success it became.

Social media should not be left out, it can really help your business if the campaign used is smart and constantly supported, as you can now easily get lost in the heaps of information that networks like Twitter and Facebook produce.

Viral campaigns

With the introduction of social media and the increased use of videos and other community sites, a new feature of associating an online campaign with an offline campaign has done wonders for brands in the technology and entertainment industry.

Companies like Microsoft used this long before the xbox 360 announcement. A 6-month breadcrumb trail was set up for users to follow before the announcement was made at E3 in 2005. They used the reach of communities. online. , placed physical clues in real-world locations, ‘hidden’ messages on encrypted websites. Usually they led to another track which was then scrambled to be decoded by the dedicated army of users trying to find the news first. Using this to their advantage meant the media was looking for him too and was not spending time on the leaks and insider information they often present when searching for this guy.

The entertainment industry uses this type now all the time, but not on the scale as before. Usually they are now caught and lose credibility as new campaigns that have the impact they once had.

Junk mail

Spam is one of the oldest terms used in the technology industry and has been accepted in general parlance by many cultures. It references a Monty Python sketch that was a favorite of early programmers who used it as a reference for junk material being sent to them via the new available email system.

Email marketing has now lost much of the credibility it once had. On average, 183 billion spam emails are sent every day, which means your ad email can get lost in virtual posting. Spam email programs are very smart, they use advanced algorithms to analyze the content and origin of the email and consider it as spam or not. They generally block all advertisements as spam emails can maliciously try to trick users into providing personal data or spread computer viruses on a large scale.

With studies finding that spam costs companies around the world more than $ 200 billion a year, legal systems and governments are now trying to step up and stop the flow. With the introduction of increasingly complex systems at the ISP level, it has become very difficult to use email as a viable method of delivering sales material. In its ‘hay day’ it was the king of advertisements as more and more people used it as a reliable communications system, now it is a shadow of what it was before and its future looks bleak as an advertising solution.

Over the next several weeks, we’ll take a closer look at the systems, determine what combinations to use, how to use them, and the best methods to make your information available at the best use of your budget.

You can learn more about digital marketing and its uses and the ways it can work in your business plan in the Order of 47.