The introduction of the Tata Nano, the world’s cheapest car, has created quite a stir in car markets around the world. As industry insiders await with bated breath the arrival of the $2500 car, speculation abounds about its impact on the global auto industry. With competitors already joining the fray with their new low-cost models, the auto market is likely headed for a complete makeover.

The availability of four-wheel drive convenience at the price of a high-end two-wheeler has surely left buyers spoiled for choice. It is interesting, therefore, to note how our Generation Y feels about it. Will they stick with their old passion for fast motorcycles or will they opt for a small car?

Talking to various respondents between the ages of 18 and 28 in the various metropolitan cities of India has yielded several possibilities. While the boys were divided in their opinion, the girls were mostly unanimous in favor of the small car. This was predictable, considering that women ranked safety and comfort factors above style and glamour. With more and more women in metropolitan cities joining the work brigade, a means of personal transportation has become more of a necessity than an indulgence. For many, using public transportation at rush hour is a hassle. Women who work late have opted for the small car as a means of ensuring their personal safety. For some other women, the small car is also a status symbol, a statement of power and emancipation in a world dominated by men.

With men, however, the scenario is a bit different. While a sizeable number of the Gen Y population is impressed with the idea of ​​an affordable small car, there are many who are skeptical about its capabilities. Style, safety and power are the three most important requirements when choosing a car for men. For wildlings and adventurers, it is the feeling of power that counts most. With high-end bikes providing their desired adrenaline rush, many are willing to forgo the comforts of a small car. However, the situation is quite the opposite with others. Young executives are usually ready to embrace the small car as a means of raising social status in the corporate world. In fact, more than fifty percent of those polled voted in favor of the small car, although many of them struck a note of caution regarding its performance.

In general, it can be said that the concept of the small car has captured the imagination of today’s youth. While some value the thrill of riding a fast bike more, most seem willing to settle into the comforts of a small car. With the small car concept steadily winning over Generation Y, the car market seems poised for a sea change. With the indications quite manifest, it is time for us to wait for the final verdict.