Corporate branding through video is currently one of the most popular and effective methods both online and offline. Video marketing has proven to be a successful and inexpensive tool for building brand awareness and image. Informatively executed short videos perfectly capture viewers’ attention and deliver excellent feedback in a way that no other medium can truly match. With more and more people using the Internet, corporate video marketing is quickly emerging as a preferred method of reaching audiences faster.

So why is video marketing so popular than traditional print marketing? Videos have the ability to make viewers focus with all their senses in action. They bring your promotional messages alive to the audience. Text messages used in print promotion, as beautiful and effective as they are, tend to be bland compared to the animated effect of videos. Additionally, online audiences are interested in promotional content that is instant, fast, and engaging. Videos allow you to accomplish all of this, which is just another reason for their appeal.

Another of the great advantages of corporate branding through videos is the excellent interaction it allows. It is as if you were speaking to your audience in person. This type of communication is impressive and generates brand credibility. The profitability of this marketing medium is another highlight. It’s pretty cheap to create a video when you consider the response and exposure it brings to your brand. Given these enormous advantages, brand building through video is an indispensable element of corporate marketing strategies today.

The current trend of corporate video promotion is expected to increase in the future. In a recent study by TurnHere, video ranked number one in online marketing priorities for 2010. Online video ranked first on the priority list of companies beating out social media promotions, email promotion and search marketing. Another significant finding of the study was that the main reason for the use of videos was the brand.

This study was conducted to understand the current trend of online video and the future of this marketing medium among small, medium and large businesses. Fortune 500 companies, local brands, digital entities, as well as mainstream marketing and PR agencies participated in the study. The study included participants at all levels of the organizational hierarchy, from CEOs to staff in marketing divisions.

Hiring the expertise of a professional video production company can help you get the most out of corporate videos. These companies are equipped with the necessary technical expertise, which they combine with essential knowledge of your business and audience, and creative skills to create compelling video content.

It is recommended that you choose a video production company that handles the scripting, casting, video editing, video format conversion, and other technical aspects of video creation all by itself. An ideal business should also be aware of video optimization techniques (the process of making videos keyword-rich so they have maximum audience reach). Given the trends, it’s clear that video marketing is an essential and rewarding investment.