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Posted in Digital Marketing

Twitter in live events

People first ask why use Twitter, then they ask how to use Twitter. One of the most effective ways to use Twitter is in live events.

There are many Twitter-enhanced events every year: the South by Southwest Music and Media Festival (#sxsw), the World College Series (#cws), the Big Seminar (#bigsem), and hundreds more.

There are several reasons why you want to use Twitter in live events. These are the main reasons:

1. Use Twitter to prepare for the event. You may be looking for other people who plan to attend, or you may be asking questions about the speakers or the event. If you’re seeing a social on Saturday night, you can tweet the organizer and ask if there’s a special outfit you should bring. You can coordinate trips from the airport by asking if someone else will arrive at the same time.

2. Use Twitter to connect with other people who attend. How often have you sat in an audience of several hundred or thousands of people and wondered how you would find someone you knew? Where will you meet for dinner?

With Twitter you simply tweet that you’re going to the event and you’ll be surprised how many people you know tweet back. Even if they are not at the event, they will tell you about someone they know who is at the same event.

3. Use Twitter to join the conversation. First, find out what hashtag is being used for the event. Just search for the event title and see how the other tweets are tagged. If the event has a Twitter-friendly organizer, ask them what hashtag they’re using.

When you use the hashtag (#event) all the tweets from the event appear together. It makes it easy for someone following the event to find all the information in one place.

4. Use Twitter to keep others informed about the event. As you listen to the speakers, tweet about what they are presenting. Offer your opinions. Others at the event will enjoy your perspective, and those unable to attend will appreciate the updates.

5. Use Twitter to follow up. If you enjoy the tweets of someone else attending, start following them. You can ask them for more information, based on their tweets. You can retweet those items that you find most useful. It is a great way to start new relationships, based on a common event.

While Twitter is a great marketing tool, it’s also great for enhancing your seminar and event experience. Start using it for your next event.

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