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Posted in Digital Marketing

Top 3 Reasons Your SEO Ranking Is Dropping

It is a great feeling when your site appears in the first results. It’s a feeling you don’t want to end Unfortunately, due to one reason or another, you can see your site’s ranking take a nosedive. Has your site’s ranking dropped? Here are some of the reasons this could have happened:

Honeymoon is over

When you start doing the right things, like building high-quality links and driving traffic to your site, Google and other search engines start to favor it, thus increasing your ranking. When you get to this point, you should keep creating high-quality links so that your ranking continues to rise. If you don’t, search engines replace your site with another that is doing the right thing.

You have a lot of backlinks from spammy sites.

Spam links have been voted the top reasons why search engines downgrade some sites. Spam links are those links that you have not obtained naturally. These include: paid links, site-wide links, links obtained from reciprocal links, links from irrelevant low-quality sites, and those generated from generic directories.

One or two spmmy backlinks cannot harm your site; the problem arises when you have many. To prevent this from happening, you should periodically scan your site for suspicious links. The good news is that there are many tools to help you run the analysis quickly. If your site’s ranking has already dropped, you should remove the bad links and report it to the search engine engineers so they can reset your site.

You have duplicate or thin content on your site

Today, Google and other search engines aim to provide a great user experience. If you’ve been on the internet long enough, you should know that search engines and readers prefer long content. If you used to write high-quality long articles, but are now writing short articles, the lower ranking could be due to short articles. The best way out is to resume writing long articles.

Having duplicate content on your site is worse than having no content at all. Before posting any articles on your site, always check for plagiarism in one of the many free online plagiarism checkers.

Conclution

These are some of the common reasons why your site’s ranking could be dropping. Do the right things and you will definitely see your rankings go back to where they were before.

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