Writing articles, PR, and blogging on the internet is an essential success factor for web-exposed businesses: all kinds of e-commerce websites, exchanges, and online services. If you’re at the top of the first page, returned by Google, Yahoo, MSN on your keyword combination, you’ve got the deal; otherwise, if you’re on the second page, you should be happy to get a small slice of the pie. , where netizens catch you entering deeply structured queries, which means they have more keywords in there, and occasionally you’re exposed. How do you inching your way up in search engines? Well, the answer is simple: you must contribute to the community of consumers of your product or service. One of the ways to contribute is by being a writer, editor or journalist. Let’s consider practical highlights.

1. Writing articles. This genre, in our opinion, is the best and, at the same time, the most unknown for Internet marketers (where they prefer to work hard to publish their press releases and blogs). What item is it exactly? It is a neutral source of new information, without advertising (which is allowed in public relations) and emotions (which is allowed in blogs). Articles are often syndicated by multiple Internet media portals, which means that if you post your article on a respected portal, you’ll get perhaps twenty or even a hundred links back to your website; of course the number of links depends on the quality of your article and how the publishers of media portals will review and like it or not

2. Internet blogs. This genre is essentially the popularization of fiction, or what normal writers do: write (hopefully masterpieces) with their personal opinion and attitude, which means that blogs are subjective and emotional, and as such they do not contain new knowledge (or could not be considered as independent or objective). Blogs don’t allow advertising, the only place you can put a couple of lines of advertising is your about the author section, a similar trick you can use in the article as well

3. Press release. This genre is more flexible for placing more ads, however most PR publishing sites consider it very structured. You should consider getting a college class in marketing and journalism to understand the structure of the press release. The press release has a shorter life in the Internet community, similar to the advertisement in the newspaper; Usually no one remembers what was announced in the Chicago Tribune last month, however today’s advertising can help you increase your current sales and promotions.

4. Video and Photo in your news. This is a good supporting idea, however, you should keep in mind that not all modern media portals allow you to quickly upload funny videos and images to your news feeds. In general, we believe that video and photo news will get better web exposure and SEO.