If you’re new to SEO, the first thing you should know is that it’s not all about keywords, that there are two demons *ahem, targets you need to master, and they were called off-page optimization and on-page optimization. .

But here we will tackle one where you can have a perfect rule about on-page optimization. Many websites around the world are vying to be number one for certain terms, and the ones at the top are probably maximizing the ranking variables they can control. If you take a close look at the competition, the war is not just about the right keyword density, but also about the sensitivity of the content. The fact is that Google is basing its algorithms on the normal human behavior of its search engine users.

Let’s face it: the time will come when all the artificial tricks that make SEO content sound robotic will soon be detected by the search giant. So the best technique so far is to create compelling and informative content that not only drives traffic but also human interest.

“But if the SEO thing ends with the conclusion that we should build sites just like soulful people would, what difference does it make to call it SEO?” you might ask Now here’s the answer: Not all people know where to strategically place their stuff. So this is where:

1.Title

The title of each page is the most important thing in page optimization, especially the first few words. Don’t waste your first term on sleazy articles like ‘the’ and ‘a’. Instead, make the keyword as close to the beginning as possible. Also, limit your title to 70 characters, including spaces, if you don’t want an ellipsis to appear in your title in Google results. But make no mistake, the spiders will track down all the leftover words. However, ellipses are a turn off for search engine users.

2. URL and domain name

Finding a good domain name for your site is a lot. There are millions of sites all over the world and finding a name that is original from others is actually a tedious job. If you think you’re working in an overly common industry, ditch the idea of ​​having a keyword-optimized domain. Instead, work on the URL. Make sure it is short enough and easy to understand. Above all, include the magical term in it.

3. Header

HTML tags are just as important in the game. The thing about headers is that though they are not seen by the traffic. They identify what your site is about. H1 should contain the meatiest terms in the content, while H2 and H3 can be filled with related words and supporting topics.

4. Content Page

Of course. Make sure the first and last part of your main post are optimized for keywords, but mention your target terms infrequently if you don’t want to be marked as spam by search engines. And most importantly, the content in general should not sound like an ugly mix of nothing but keywords.

5. Alternative images

Since search engines cannot read images and other media except text, you should also add keywords in the alt tags of your images to maximize all elements of your web for on-page optimization.

Lastly, remember that there is a lot in store for SEO in the years to come, so it’s best to continue the process on a regular basis.