Has a potential customer ever said “oh, I’d love to buy that, but I can’t afford it?” Most of us are taught to overcome that objection, to demonstrate the value of the product. However, if the buyer really can’t afford the product, no matter how convincing we are, a sale won’t go through.

Have you considered offering a reservation option to those customers who cannot pay for the item at this time? Many years ago, most major retail chains offered a backup plan. Due to the cost of maintaining these programs, most stores eliminated the layaway option. This is your chance to offer what retailers don’t.

Write the receipt for the products your customer wants and then set the terms. Maybe your order is $ 100 and you want to pay $ 20 per month, for 5 months. Why not accept this? In the end, you will have your $ 100 sale, they will have their products, and you will have a customer.

Remember, it is not a bank. If the customer comes to you for their money back, it is not a bank. When you write your receipt be very clear, there will be a $ 20 fee for any canceled transaction.

Depending on the products you sell, you may be able to order the products within 5 months, once they are paid for. If you have to order the product (s) in advance, again, on your receipt, make it very clear that if you do not make a payment, the items will be sold and the money will not be returned.

Customers are generally grateful for this service and you will receive the $ 20 each month as promised.

Offering layaway to clients is a wonderful way to stand out for being different and unique.

Try to advertise this service and watch your customer base grow.