Many professional hairstylists will tell you that more than 80% of women have hair damaged as a result of the sun’s harmful UV rays, chemical processing of color, and heat. There is a very large market built around the development of conditioners and treatments that improve or resolve damaged hair.

Very few of those treatments penetrate and provide healing nourishment to every strand. Most conditioners for damaged hair only cover hair, making it look and feel good, but there is no real repair. Those that contain some type of silicone make the hair look and feel good to the touch until the hair is shampooed, the silicone is washed off, and the damage becomes apparent again.

The real focus of today’s conditioners and treatments is on formulations that truly penetrate and restore from within. With a real restoration, the damage is not only covered, but is resolved in the long term.

There is growing respect in the hair industry for a treatment marketed in Beverly Hills CA that is not silicone based. The formulation evolved into a collection with many of the best stylists in that area and has received some good reviews to date in other metropolitan areas of California and the Southwestern desert.

The name of the product is Nectar of the Gods. It is advertised for use as a deep treatment conditioner, color sealer, leave-in conditioner, detangler, anti-frizz, and in resolving hair damage caused by heat styling. Reviews have been excellent on using it with dry hair extensions and making it manageable like natural hair.

Instead of silicone-based chemicals, Nectar Of The Gods is composed of coconut oil derivatives that restore health from within and create natural shine and smoothness. One of those ingredients is laurylmyristil. It is the polyethylene glycol ether of lauryl alcohol, the main alcohol in coconut oil. It is modified to give it an improved water dilution characteristic. It is used as an emollient and emulsifier. Of the six main ingredients, half of them are derived from coconut oil. The other three are derived from natural fatty acids that have been shown to be beneficial in conditioning and revitalizing hair.

The list of Beverly Hills stylists who are providing positive testimonial to Nectar Of The Gods, reads like the list of stylists allowed backstage during the preparations for the Academy Awards.