Have you ever wondered how some people can join any MLM company they like and within a few weeks become the number one earner? Others spend months or even years working exorbitant hours every day and struggling to make a penny. So how do they do it? It’s not magic, and it’s not because they were in the right place at the right time. In fact it is very simple. They understand how MLM works and the psychology of why it works. When you understand the ‘how’ and the ‘why’ you can predict the outcome and ‘when’ it will happen. What you don’t see are the months or sometimes years of struggle and the learning curve it took to achieve these results.

Here are 4 simple steps that will help you convert prospects into business partners, so you can do this in any MLM company you want.

1. Get prospects to chase you.

The sad truth is that 95% of MLM distributors struggle in this industry because they chase leads and target the wrong people. Most distributors are busy chasing friends and family, handing out business cards, holding weekly meetings, buying useless leads, and making cold calls. Do you see the problem here?

When you pursue them, prospects are instantly on their guard and most people have very little interest in the opportunity you are trying to push down. Despite what your upline says, these are NOT your target audience. How successful have you been building your business this way? This may surprise you, but your target audience is, believe it or not, other struggling network marketers.

You must get prospects to come to you if you want to be successful in your MLM business. How do you achieve this? Simple, you advertise! Prospects will see your ad and click on it if they are interested. This way, you don’t have to manually sort through issues, and you can focus your time and energy on prospects who are genuinely interested in what you have to offer. You also need a place to send them after they click on your ad. Use a website you have created or use an MLM system to capture your name and email address. This makes them a leader.

2. Educate your potential customers

Now that you’ve turned your prospects into leads, you need to communicate by educating them. This is accomplished by using an autoresponder to automatically send useful content to your email address. This shows them your commitment to helping them succeed and automatically builds rapport and trust. This is absolutely crucial if you want to recruit them for your main business opportunity.

3. Earn money with your potential customers

When you consistently send your leads useful content that can help them, they start to see you as an expert and take your emails seriously. While you’re doing this, you can intermittently send them eBook or course recommendations to further their knowledge and help them in their business. Simply attach your affiliate link to the ebook and when they make a purchase you will earn a commission. It is a win-win situation.

4. Sponsoring Leads Into Your Core MLM Business

Since you’ve submitted useful content on a regular basis and are perceived as an expert, you might as well recommend your main MLM business opportunity. This allows you to sponsor new distributors directly into your downline automatically and dramatically increase your income. Since you have also educated your prospects and shown them how they can be successful in MLM, they will also grow your business which will also grow your downline. Even if your potential customers decide not to join your business, you’ll still be making money from your affiliate programs. Have you ever made a profit from someone who said ‘NO’ to your business?