When you talk about marketing, think of it as a contact sport. Marketing should be seen as a game for all lawyers. Think of it as a game where you’re looking to get the most touchpoints, i.e. how many people can be viewed per week, month, and year. This game should also consider the people who are on your marketing team and who are willing to recommend your business. Below are some of the many influential tactics that can be used to win this so-called marketing “game.”

Getting the right goals

When practicing a contact sport, the correct equipment is necessary, you would not be playing soccer while using a basketball, right? When marketing, you also need to find the right targets. If you want to win this so-called marketing game, it’s crucial that you market to the right people. These individuals are those who want and need your services. Take the time to align ideal goals with your expertise to meet “touch points.”

Formulating the right kind of friends

Although the process of meeting other bankruptcy attorneys and legal specialists is important, it is crucial to befriend the most dominant and influential players in the market you are in. For example, if you are in the market dealing with construction companies seeking bankruptcy, then it is important to go along with trade associations and attend their conferences. These conferences are where the correct network connections will be made.

become a scholar

Even if you don’t recognize it, there are many people who are interested in the knowledge you have. It is important to take some time to share this knowledge through a blog, articles, and trade publications by sharing it through social media. There are many industry event coordinators looking to source speakers and workshop leaders. When speaking or leading a workshop, this puts you at the front of the room, giving you all the attention more than the average propaganda could.

build a list

There are times when the person may be interested in your legal services, however they may not be eligible to purchase. You can get these people to grab their attention by adding them to a mailing list to get their approval first. The mailing list you create can manage a beneficial source of income and leads. However, it is crucial to keep the information provided updated with valuable information such as bankruptcy trends, events and news.