Two friends, John and Don, lived in a town. John was very wise and Don, not so wise.

One day, the two of them headed to the nearby town market to do some shopping. Upon arriving at the market, they were happy to see all the items for sale on display, including candy, clothing, utensils, toys, birds, and pets for sale as well.

As they walked, they came across some parrots. They both loved birds and decided they wanted to buy some of them.

They asked the seller how much they were. The vendor said: “These parrots cost fifty rupees each, and the other five thousand each.”

The two friends looked at each other and then asked the seller: “Why so much difference in prices?”

The seller replied, “Those that cost fifty are not wise birds. They cannot be taught or trained to do anything. The most expensive ones are wise and can learn many things.”

Don, who was also not very wise, decided to buy ten of the cheapest parrots, while John, the wisest, decided to buy only one parrot of the most expensive variety.

Don said to John, “Don’t be ridiculous. This parrot will cost you five lakhs and there is only one! Ten of the cheapest parrots will cost you only five hundred! If you buy the cheapest variety, it doesn’t just have more parrots, but You should also proudly invest in your advertising and in some avenues that have been shown to rapidly increase your exposure and therefore your sales.

Here are some tips for making smart ad bucks right now without changing anything critical you’re already doing.

1. Explore pay-per-click advertising. Keep in mind that Google isn’t the only circus in town when it comes to pay-per-click advertising.

Google may have the highest volume when it comes to its ad network, but it’s definitely not the only option either. Expand your reach using other search engine avenues. Bing provides excellent results for companies targeting the baby boomer generation, for example. You can also search Google Search Partner Networks for other opportunities for higher ROI.

2. One ad per keyword. The rookie mistakes are as follows: Don’t run a campaign with a dozen keywords and only have one ad, or is throwing money away. Instead, create specific ad groups that target individual keywords. Then create two or three ads for that keyword. Once you know which ad works best, run it; tea a wise one and leave everyone else where they are.

3. Improve your publications. Give your social media content a little boost. Due to the high volume of campaigns and similar ads across all of our networks, businesses are finding it increasingly difficult to get their message across. According to the latest statistics, Facebook shows only 6 percent of a company’s content to its fan base. So if you’re publishing without giving your content a paid boost, you really should give it a try. Typically, if you have more than 100 likes on your page, a ‘boost’ button will appear at the bottom of each post. Try it. For less than $ 30, you can reach thousands of unique users and build your base more than you thought possible with the myriad “free” ways to reach people.

As we learn from today’s history, a wise person understands that it is quality and not quantity. A little paid help (a key investment) tends to outshine all the other free or cheaper ways to do it that are time-consuming. And time my friend, it is money.

My advice? Find a wise parrot and jump on it, let it speak for you online. Throw away all the junk that is sucking up your precious minutes for no significant benefit. Unless it’s working, it doesn’t really matter how profitable it is.