There is a popular saying; “A picture is worth a thousand words”. American researchers have found that the human brain can interpret images that the eye sees in as little as 13 milliseconds. This is because the average human eye is capable of processing an image 92% faster than reading a few lines of written words.

A clear and detailed image that is able to convey a message effectively to your readers has a higher recall rate easily, compared to an image without a specific purpose. So in branding, this strategy is integrated to increase value, create awareness, and make lead acquisition an easier job, leading to increased sales and demand.

Another analysis claims that companies with a great logo perform better than companies that don’t. This is because customers tend to remember images when they see them repeatedly. Not only that, it lets them know what to expect from your company. So if potential customers are exposed to the same logo from time to time via social media and ads, they would have a greater chance of remembering that logo when they need it.

In this article, I would share five ways to increase sales using graphic designs.

Graphics should be short and simple

A customer might smell the quality of your graphics. Investing in good quality graphic design will not only impress your clients, it will also show how professional you are. Your graphics should be clear and of high quality, while the words written on the graphics should be short and simple. Do not overload the image because this could create confusion in the minds of your customers.

Consider the keywords

Adding callouts and highlighting parts of the written content would make the reader more focused on that information. So if you want readers to score certain keywords and referrals from your website or in your business, this is the way to do it.

Calligraphy

The front of your website, or whatever you’re writing on, plays a big role in grabbing readers’ attention. There is no fixed size or front for nothing, but a good front should be easy to read without the information being too cluttered and too spacious. Finding the balance between the two is of great importance to the growth of your business.

Using the correct colors

Aside from the front used when writing, the color of the graphic is equally important. Color creates ideas, expresses messages, arouses interest and generates certain emotions. Some colors have a universal meaning and tend to create a particular message in the subconscious mind of your readers. For example, red – usually means blood or a warning sign. Also, a good color combination strengthens your website and your business brand.

Be a coach

Coaching, consulting, or leading seminars may seem like a waste of time, but they are not. Actually, as a startup, you don’t need to be a great coach or a leading seminar, but you can offer free consultation tips and drop off tips from time to time in your business niche. This helps you create value within your customers and your business. People would also go so far as to recommend you to their friends, family, and colleagues. Whereas, in seminars, the PowerPoint template design would have your company theme and logo as the template. In this way, it would show how professional you are with your business, which would also generate clients.