To grow your business and increase sales, you must always think of ways to increase your customer base. Giving gifts in the organization is one of the most effective ways to increase your customer base and increase sales. Showing your customers and business partners that you appreciate them doing business with you is a smart way to secure loyal customers and business partners.

Many organizations have now embraced gift giving because they know the importance of it. If as an owner you have not taken advantage of this intelligent way to increase and grow your business, it is recommended that you start right now because of its great advantages and benefits.

Below is the importance of giving gifts:

1. It’s a smart way to advertise – Giving our gifts (particularly personalized gifts) is a smart way to advertise and promote to a larger audience. When you give gifts such as umbrellas, books, pens, etc., that are personalized with your brand and logo, you are invariably promoting your brand to the public. This is an easy and cheaper way of marketing.

2. Create relationship bond with customers and business partners – When you give gifts to your customers and business partners, you create a special feeling of trust and appreciation. Everyone loves to be appreciated and when they are appreciated they are more loyal. By giving gifts to your customers and partners, you will not only create a relationship but a lasting one.

3. Customers and business partners will easily remember your business – Most customers and partners also transact business with other businesses, leaving them with many options to choose from when they need goods and services. What can set you apart as a company and be easily remembered by your customers and business partners are the gifts you have given them. They will easily remember your company or business when the need arises.

4. Increase sales and revenue – Suppose you give a customer a gift as a business owner, there is a higher tendency for that customer to talk about your business with friends and say nice things about your business. Those friends who were told about your business because of the gifts you gave will also want to be recipients of such gestures and this will make them want to patronize your business. This means more customers for your business, which will lead to more sales and revenue.

5. People appreciate – Everyone loves receiving gifts from time to time, especially during the festive seasons. Giving gifts to your customers during the festive seasons or when they celebrate special events like birthdays or anniversaries is sure to make them appreciate your business more. They will feel special because of your kind gestures and this will create a happy feeling in them. By doing this, you are not only making money from your business, but you are also doing something positive in the lives of your customers.