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Posted in Digital Marketing

How to Market Your Local Business With Twitter

I recently read that Google Inc is employing thousands of people to call local businesses. This means they want to increase their revenue by targeting local businesses to sell advertising. You can promote your business using Google AdWords (pay-per-click advertising), Google Maps, and Google Places. The last 2 are free services. If you want to stay ahead of your competition, you need to use multiple marketing tools to drive traffic. One of the most popular social marketing tools is Twitter.

What is Twitter?

It is free software that allows you to send 140-character messages (Tweets) to anyone who has a Twitter account. Twitter users can send and receive tweets through the Twitter website or using various applications such as smartphones, iPads, etc.

7 ways to promote your local business with Twitter

1. Put a Twitter graphic on your blog

To build a Twitter follower list, invite website visitors to tweet your blog posts by including a Twitter icon at the bottom of your content. You can also include a Twitter icon in all outgoing emails.

2. Tweet your articles

EzineArticles has an app that will automatically tweet your article after it has been published. Once this has been set up, you can forget about it.

3. Tweet your videos

Not all people consume content in the same way. Some prefer to watch and listen rather than read. YouTube allows you to automatically tweet your videos.

4. Search for people in your niche

Twitter makes it easy to find people to engage with in your niche. Just type your main keyword in the Twitter search box and then hit the Tweet button. You should receive a list of potential partners to contact.

5. Follow the people who follow you

If a person has expressed interest in following you, follow them. This quickly increases the number of followers and if you constantly provide valuable advice, they will help drive traffic to your website and buy the products you recommend.

6. Tweet frequently and consistently

Make a plan how often you will send new Tweets to your followers. For example, send a new Tweet every morning and evening. It can be as simple as including the title and link to a recent article you wrote or a sentence about the latest news in your niche.

7. Reply to direct messages

You won’t build a community of followers if you don’t interact with them. Be sure to reply to people who send direct messages.

Consistently invite your followers to join your email autoresponder list so you have control over your marketing messages and can follow up on them.

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