In today’s competitive field of marketing, it pays to have an edge. Any business, large or small, must be absolutely committed to gaining a new stream of unique, interested, and receptive leads.

To remain competitive in the highly sophisticated and intensely competitive internet marketing niche, savvy entrepreneurs must rely on a dedicated networking scheme. One of the most successful ways to gain market share is through a lead capture page (sometimes called a capture page).

Landing Pages are one-page websites designed to provide just enough information to grab users’ attention, pique their curiosity, and inspire them to opt for your designated opportunity.

Effective lead capture pages can be built relatively easily and their main function is to highlight the benefits of your offer, provide an online information form that interested parties fill out, and allow you to contact them directly with further information. In the industry, this is known as an opt-in lead.

You may be wondering, why should I bother building and maintaining a one-page website whose sole purpose is to give users the option to continue their search or not? Extensive market research has shown what internet marketers have known for a long time: users don’t always commit to a product or service on their first online encounter. Therefore, providing enough interesting information on your home page to spark additional interest will often inspire users to request additional information.

Building lead capture pages from scratch isn’t difficult, but there are several tried-and-true components that are essential to your design:

Your home page should contain a synopsis of the most relevant information related to your product, while also having enough dynamism to grab readers’ attention.

Bullet points that extol the benefits of the next click (whether through the use of a continue, continue, or submit button) will serve to pique users’ curiosity, driving desired traffic to your site.

Employing an autoresponder feature is essential at this point to speed up immediate response. The follow-up email should contain interesting and compelling facts about your product and/or service and should be designed to make YOUR product or group stand out from the crowd, generating return business for you.

Easy-to-use software is available to assist first-time sellers in producing professional looking and personalized lead pages. Your primary goal is to develop a positive relationship with potential customers, so providing personal and insightful information about yourself, such as your pets, hobbies, family, etc., can create an aura of bonding with the reader.

Establishing this kind of reciprocity with the reader hints that you are a nice, friendly, and trustworthy person, which, in turn, can go a long way toward turning a reluctant buyer to your side.

Once a visitor provides their contact information, you will receive it immediately. He can then use his marketing skills to the fullest by email or phone, where he now has an excellent opportunity to promote his particular offer.

As a marketing tool, the home page works as a multitasking agent for your company. It serves to attract potential buyers, allows you to build your product, and gives you information about who visits your affiliate site. More importantly, you will now have legitimate contact information, which can be used to communicate directly with your intended customers.