Article marketing is one of the best known ways to make money online. In fact, there are (ironically) thousands of articles on how to make money writing articles. Strangely though, none of the ones I’ve read so far tell you the correct way to do it.

The usual information I read about writing articles online tells you to write articles full of information on how to fix a problem and that the more information you can give, the more money you can make.

Sounds good right?

But what they don’t tell you is how doing that will make you money. They will say things like: “This will bring thousands of visitors to your site.” And? That still doesn’t tell you how to make money writing articles.

What you really need to know is how to generate sales from your articles. So what you need to do is write articles that persuade readers to click and buy.

But how exactly do you do that?

First of all, stop writing articles that teach, and instead write articles that entertain and spark curiosity. So instead of teaching hard, tell your readers what they need to know, but not how to do it. Instead, provide a link to your product and explain how it will help them.

Second, your articles must be entertaining, otherwise your readers will stop reading.

So, as an example, you can tell a story about someone who had a problem like the reader’s and explain what you had to do to solve the problem, but don’t tell them how you did it. You want your articles to generate sales. That’s what article marketing is all about. It’s not about telling your readers everything they need to know so they don’t have to buy your product or your book.

Instead, you should write articles that entertain and spark curiosity. And let’s face it, if your readers have a problem and you’re talking about it, they’ll be interested in finding out your solution.

But don’t tell them. Spark their interest with entertaining stories and articles, and then offer to click on your product as a remedy or for more information.

Guide your readers effortlessly through your articles to your solution by telling them what they need to do, but now how to do it, because the product you are selling will tell/give them everything they need.

And the more articles you write this way, the more marketing your articles can do for you.