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Posted in Digital Marketing

Harness the power of a pay-per-click affiliate program

Would you like to earn a dollar, two dollars, or even more just because someone clicked on a banner on your website or blog? Well, it’s not a dream, it’s real. The secret? Pay-per-click affiliate programs called CPA or click-per-action programs.

What is a CPA?

A CPA or, as they are sometimes called, CPO, is an offer that you place on your website where you make money every time someone clicks on it and then takes a particular action. You may have seen or even participated in a CPA offer yourself. Many take the form of a survey. Another popular type requires people to request a car insurance quote. And a third that is seen frequently is where you are invited to complete an application for a credit card. In any case, when people complete the required action, they are rewarded with something like a coupon for a free product, and you earn from $ 1 to $ 4.75 in the case of an eHarmony CPA.

Find a pay-per-click affiliate program

The easiest way to find a CPA offer is by going to a CPA network. These networks, and there are several, serve as a kind of middle man between the advertisers and you, the publisher. They serve as aggregators of CPA offers for many advertisers. They make you, the publisher, drive traffic to your offers and get a percentage of the lead value you’ve generated. As an example of this, the advertiser could pay $ 5 for each lead generated through the network, in which case they would probably get $ 4 and the network would get a commission of $ 1.

The advantages of a CPA network

Working through a CPA network has several advantages over individual offers. For one thing, you’d get one check a month compared to the multiple checks you’d get if you had multiple individual CPA offers. Second, when you sign up for a CPA network, it’s easy to browse their offerings to find one that fits your website. The network will track your impressions, leads, click-through rates, and commissions for you. Also, you usually have text, email, and banner ads that you can copy and paste on your website or in your email.

Choosing the right pay-per-click affiliate program

Internet marketing, including CPA marketing, is basically a numbers game. In short, the more visitors you receive, the more money you will earn. Some internet marketing gurus will go so far as to say that you shouldn’t even try to make money on a site until it receives at least 100 visitors a week. The reason for this is called conversion rates. This is the percentage of people who actually do something once they land on your site. A good conversion rate would be 4% to 5%. This means that for every 100 visitors who visit your site, only four or five will click on an offer. So one of the critical issues is choosing a CPA offer that is more attractive to your visitors. In other words, it should be closely related to the topic of your website or blog. As an example of this, you could do well with an eHarmony CPA if your website is all about dating. In contrast, a CPA listing on dog food products on a dating site could have a very poor result.

However, if you have good traffic and can find a pay-per-click or CPA offer that ties in well with your content, it can be a great way to make real money.

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