Internet marketing or online marketing is becoming a broader combination of elements that any business can use to increase sales. Internet marketing can be used whether a company has a business totally or partially online or totally offline. Today, Internet marketing is becoming an increasingly important phenomenon in the marketing mix of all companies. Here we bring you elements of internet marketing that we believe in order of importance.

Website: The website consists of text, image, audio and video elements that are used to explain the company’s products and services. Lead capture is an important feature on any website without which a business can lose leads. The website is an equivalent of mail order brochures or catalogs and they are a great way to establish your business identity.

Junk mail: This element is directly related to the website that captures the name and email addresses. Information about products and services can be distributed later. It is sometimes called inbound marketing.

Advertising banner: It involves placing ads on a website for a fee. The similarity of this element of Internet marketing is the traditional advertisements in newspapers, magazines or other electronic media.

Marketing article: You can write or hire an online writer to write articles related to your business and post them online on syndicated article sites. Articles have a viral probability of spreading over the Internet, as article services allow reissue while maintaining all backlinks. This is a way to increase traffic to your website and promote the brand to a wide audience.

Social Media Marketing: It has become an important part of marketing involving social networks like Twitter, LinkedIn, Facebook, and social bookmarking sites like Digg.

Blogging: Blogs are part of marketing that involves the act of posting comments and opinions, making announcements in a forum. These activities can be done by hosting your own blog or by posting comments and URLs to other blogs related to your online products or services.

Search Engine Marketing: Search engine marketing is simply marketing a website on the Internet through search engines. A business can improve the ranking of its website by optimizing search engines, buying pay-per-click ads, or buying pay-per-inclusion listings in website directories. These are similar to the yellow page listings.

Online press releases: Online press releases involve the placement of newsworthy features about a website, the company, its management team, its products and services with an online cable service.

Internet marketing has a tremendous impact on home-based businesses to prosper exponentially due to its reasonably lower start-up cost, and has enabled home-based business owners to maintain their Internet presence. Internet marketing should be part of your business plan and your marketing strategy.