If you are a licensed real estate seller, or associated broker, etc., it is important to consider whether you are selling real estate or selling property, and whether you are trading or selling property, etc. While many seem to believe these are the same, in reality, there are some significant differences in the way one proceeds, acts, behaves, functions, and serves those who hire them. Do you market or sell real estate, or both? While there are many things to consider, this article will focus on three important things to emphasize and focus on. With that in mind, this article will attempt to briefly consider, examine, review, and discuss what this means and represents, and why it is important.

1. Marketing and promoting, vs. selling proactively: What is the difference between selling and trading real estate? It is the responsibility of an agent to perform these functions and more! Marketing properties means promoting them, using a combination of personal and professional contacts, advertising, referrals, digital promotions, etc. However, unless one proactively turns these actions into sales, not only will the agent not get paid, but they will not fulfill their obligation to their client! The essential difference between selling and selling is that selling is the process while selling is the closing of the deal.

2. Marketing using an Open House, versus follow-up: All open houses are not the same! While for most properties this process is helpful, at least from an exposure perspective, some agents simply act as attendees, while the most successful ones try to make an inspiring, motivating, and compelling connection with those who attend. ! Since most sales don’t come directly from an open house, it’s important to use them to develop a list of qualified potential buyers for other situations that may arise. How one follows makes all the difference, in the world!

3. Market through advertising, but selling, by converting the deal: Advertising is a form of professional marketing, when used effectively, in combination with other available promotional areas, it often makes a significant difference – for the better! What sets the best reps apart from the rest of the pack is moving forward, consistently and steadily, in an effort to truly convert the deal and close a sale that yields the most profit for them. dollar!

Real estate professionals must provide the best service to their clients, both in marketing and selling properties, closing deals, and making sales! Why should owners hire you?