Google News still includes press releases in the news you add. Also, press releases are left out of Google’s algorithms because they are considered news. Anything with news is by definition current, which is why it goes directly to the top of the search engine results page (SERP).

Assuming, that is, that your press release was really well created and is widely read and appears on an authoritative site. Because even if the algorithm changes don’t affect them because it’s news, you still need to produce high-quality content, even if it’s a press release, if you want to rank high in the SERPS.

• Keyword Rich Content — Will your audience actively search for the terms you use? It is important that you include terms that your audience wants information about. Use keywords and keyword phrases that your audience will search for. But, don’t gorge yourself, be natural, write for humans.
• targeted content — Does your audience care about the content of your press release? It is important that someone wants to read your news and share it with others. If no one wants to read it, it won’t matter where it is. So, write it for your audience.
• Placement Of content — Does your press release appear on valuable websites? If your article is well written and appears on authoritative websites, it will be noticed more by search engines and your target audience.
• well edited Delighted — Does the press release have spelling and grammatical errors? Now, you’re not going to be penalized for a little mistake here and there, but obviously raw, unrefined content, even within your writing, is going to rank lower than something that’s more refined.
• full content — Is the content comprehensive and comprehensive, or does it only tell part of the story? Is a substantial amount of information missing that makes the content questionable? Writing a press release that doesn’t tell the whole story, or just one side of the story, and is too short, can cause your content to not rank as highly as more inclusive content.
• suitable holder — Google only says that “a title must include at least 10 characters and be between 2 and 22 words.” Not very helpful. In truth, a longer title, but no more than 120 characters, will be more effective because it includes more search terms. Also, it’s important not to use puns as was the fashion in the days of print newspapers keywords your audience will recognize so they click and learn more about your niche topic.

The important thing is not to stop using press releases. If you don’t currently send them, start now. Create and submit to reputable news agencies that announce important events, original information and unique news that is of real value to humans within your niche and you will see a substantial reward in terms of SERPS.