With the constant changes on Facebook, promoting your page has become more difficult. Despite this, Facebook marketing is still a must for businesses due to the sheer number of users. Facebook is one of the giant platforms when it comes to social media marketing. For a modern business to be more visible, you need to put effort into marketing your page on Facebook.

Now, this doesn’t mean instantly spending money on ads. There are other ways to promote your page without costing you a dime. Here are some tips for you to grow and maintain your audience.

1. Get closer to your current network

For a young page, it can be quite a difficult start. But you have your initial likes and followers. You can’t just work with a small audience. Encourage your current followers to share your page with their friends and followers. You can also tell your friends and family for a promotion too. This may be the most difficult stage, but once you’ve gotten it out of the way, it’s all a piece of cake.

2. Promote your Facebook page on your website

If you have a website, you can direct some of the traffic you receive to your Facebook page. This works well if your website ranks well in search engines. It will also increase the visibility of your Facebook page.

Your Facebook page can also drive traffic to your website. Many people use social networks to discover information. Your audience might search for your page instead of your website.

3. Produce useful and relevant content

When planning how to attract more followers, try to put yourself in their shoes. What would make them like your page? There must be a reason. Of course, you should make the nature of your business clear on your page. If you are a restaurant, it should be visible at first glance when they visit your page. Aside from that, your content must provide some form of benefit or entertainment. Share content that is useful or relevant to them. This will encourage them to engage with your content instead of being a passive viewer.

Tell them which dishes are the best sellers right now. Do you have a promotion? Make sure to advertise it. They appreciate you updating them with the information they needed to know.

4. Get your customers to market for you

Social media isn’t social at all when it doesn’t prioritize interaction. Your likes and followers are what keep your page alive. When they provide feedback on your product or service, you should always acknowledge them. Nothing earns more trust than a positive review from a real person. It works better than marketing your own product or service.

Respond to comments and messages on your page. Facebook shows how you respond to queries. When your audience sees that your page is active and responsive, it will encourage them to ask questions or like your page and posts.

5. Tap Influencers in your business area

Influencer marketing is booming these days. Being promoted by an influencer will expose you to their large following. However, this is usually not free. You can bargain with them about what they can get in exchange for promoting you. Get in touch with one that is related to your area of ​​business. If you are a facial spa, for example, get an influencer in the beauty industry.

6. Try Facebook advertising

Facebook ads cost money, but you can make the money spent worth it. Use the targeting feature to filter your target audience from the rest. For a new page, this is also useful for immediately getting a significant amount of your target audience.

With all of these tips, you’re ready to start your Facebook marketing campaign! Do you know some tips that were not mentioned above? Feel free to share them with us!