A successful self-published author doesn’t come out of nowhere. Like creative individuals, a self-published author must learn the art of discipline. After all, planning a 6-12 month book marketing campaign is never an easy task. And as an author standing in your own shoes, further risk is inevitable. But being completely independent doesn’t necessarily mean there’s a fine line to success. The best way to get ahead is to make and live in good work clothes. In this article, we will present tips to improve your book marketing and promotion campaign techniques.

Find your target market

Most self-published authors tend to forget that self-publishing isn’t just about writing. Whether you agree or disagree, self-publishing is a business. And every business always comes with an organized plan on how to find the main consumers of its product. Before you start marketing your book, make sure you know where to find your readers. You don’t want to penetrate a market that isn’t even interested in your book.

Accept the challenge of cross-marketing

Of course, the books are found in libraries and bookstores. But where else can you find people holding and reading a book? You can detect a large part of the reading market in coffee shops, airports, terminals, salons, clinics, etc. Those are the places where people wait most of the time. And what do people do when they are bored? They read almost everything. Learn to expand into other areas. Cross marketing will force you to be more versatile in your book marketing ideas. Accept the challenge of breaking with traditional sales techniques.

Never tire of expanding your knowledge

Learning doesn’t stop even when you’ve already published a book. Make efforts to know more about how book marketing works. Learn from other self-published authors. Success and failure testimonials are a good source of learning and inspiration. Try old and new book marketing techniques.

Treat your readers extra special

Your readers are getting the most out of your writing career. They are the ones who trust you and your writing. Therefore, it is important that your readers feel appreciated. You can do this by organizing events and activities that involve reader participation, such as contests, promotions, parties, etc.

Provide places of communication

Keep a personal blog where you can easily update your readers on anything. Build a relationship with your readers. You can start healthy conversations on comment posts.

Handle rejection professionally

Not everyone will love you and your book. Rejections don’t mean it’s the end of the world. Keep pushing forward. Work harder. The abundance of rejections will sharpen your character. Draw ideas from the negative reviews to form places for improvement.