Anyone can claim to be a professional photographer. Therefore, the industry is highly competitive. To be successful, a talented professional photographer needs to demonstrate the artistic value of his work to potential clients. Facebook is a particularly effective medium for doing this because:
(1) the number of people on Facebook is growing
(2) queries generated from Facebook are initiated from a trusted source and
(3) Facebook marketing can be free marketing.

1. The number of people spending time on Facebook is growing. Unlike the newspaper and other print media, the number of people on Facebook is growing. Investing your time and marketing efforts where the most eyeballs are focused will increase a photographer’s exposure if done correctly.

2. Queries generated from Facebook come with the implicit endorsement of a trusted source. A person who admires an image created by a professional photographer posted by a friend will know two things: first, his friend trusted this particular photographer and second, this photographer creates the type of work that he admires. These facts make a lead generated by Facebook particularly likely to result in a booking.

3. Facebook marketing is free. It costs nothing to set up an account. This is a particularly relevant fact for new businesses that may be short on cash and, since the business does not have a large number of established customers, a long time. While a photographer can use paid advertising, the organic leads that come from the photographers own account are often the ones most likely to generate a booking.

The photography industry is competitive and requires extensive marketing to be successful. Facebook is a way for a photographer to demonstrate the quality and value of their work and therefore make a strong case to a client that they are the person the client should hire.