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Why you should choose a website over Facebook to market your business

For many businesses, social media marketing would seem like an ideal option compared to a website, both in terms of cost and administration. In support of this, recent reports from Facebook indicate that there are over forty million small business Pages, showing a massive uptake of the platform in business marketing. As a marketer, you can’t help but wonder if this is the direction of future business marketing. As a business owner, the growth of the social media platform leaves you questioning whether you really need a website, and this comes courtesy of sophisticated platforms like Facebook, which make it easier, more reliable and cheaper to reach customers. . The urge to make your site obsolete may even be too tempting, especially when you compare the ease of building customer relationships between the two platforms. However, the shortcomings that the use of Facebook marketing brings only outweigh the benefits in the long run. To further illustrate this, here are reasons why choosing a business website over Facebook is a smart move.

A website allows you to control your brand while, conversely, a Facebook page limits the ability to customize and package your brand based on the interests of your customers. Although the page allows an organization to upload a background photo that can be the brand logo, it is still limited based on information about the business. A user may not access valuable information directly from a Facebook Business Page compared to a website that offers a hub of useful information.

Also, a website can be optimized by including phrases and words that potential customers are likely to use in search engines, this is a factor that must be taken into account as appearing in search engines is a critical factor in the marketing a business.

Competition rates on social media also determine whether companies use the platform for marketing. A typical Facebook user increases the number of friends and Pages they like by a considerable percentage each year. What this means is that the content displayed in the user’s newsfeed continues to grow while the amount of time they have to view all of that information likely remains constant. Therefore, these users will have to not interact with some posts and consequently this becomes a competitive field for businesses where each must fight to ensure that their posts remain relevant. Considering that different clients have different needs, it becomes almost impossible to remain relevant to all clients using a similar post. On the other hand, a website gives an organization the full attention of the user, while the information it uses covers a broader scope and can therefore be adapted to different users at the same time.

In general, managing business marketing through Facebook will become increasingly difficult due to the gradual increase in competition. Whereas with a website, competition steadily decreases over time as a business learns to manage keyword search term competition. Once this hurdle is cleared, the company establishes itself more unlike Facebook, where the race to gain stability is endless, thus making the platform less desirable.

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