Samsung Galaxy S4: the new star of the galaxy!

Samsung! A brand that alone changes the landscape of the global smartphone market. Ask any mobile phone expert about the Samsung-free market and you’ll get a lumpy look. Frankly, the South Korean manufacturer has had a far-reaching impact not only on fringe players but also on big brands by forcing them to think and rethink their products and positioning strategies.

Samsung’s Krieg of Marketing blitz and product launches took everyone by surprise a few years ago. Before many knew it, Samsung had firmly placed its grip on the smartphone market. If most industry reports are to be believed and followed, Apple is facing an uphill battle due to Samsung, while HTC, Sony, Nokia, and even the great Blackberry are trying to catch up on some of the key takeaways. they have lost. Samsung.

Samsung’s latest launches, the Samsung Galaxy S4, are an intriguing offering. Although many would find it difficult to distinguish between the Galaxy S3 and the S4, the S4 is certainly an advanced version of the S3 and has a lot to offer its ever-expanding consumer base. The only change that most people expected and were disappointed in was in the body of the Galaxy S4. The plastic appearance of the Galaxy S3 enters with the new name of the Galaxy S4.

The Full HD AMOLED display is fast becoming a hallmark of the Galaxy S4. The Galaxy S4 benefits the consumer with an improved screen appearance and resolution. The body is smaller and slimmer compared to the Galaxy S3. At 5 inches, the phone certainly has a longer screen surface compared to its competitors like the HTC One and Sony Xperia Z. However; resolution is hardly distorted thanks to the device’s panoramic viewing angle.

The 1.6 GHz processor with 2 GB of RAM is a decent combination. Although the HTC One and Sony Xperia Z house better processors, the processor in the Galaxy S4 does the job for the Android Jelly Bean operating system. Samsung is good at packing small innovations with high impact on users. With the Galaxy S4, the new Smart Stay technology aims to add an intuitive feel to the user experience. It tracks the movement of the user’s eyeball and pauses the videos in the gaze.

The Internet browsing experience is taken to a whole new level. A 2600 mAh battery that powers the Galaxy S4 is positively compatible with the device. A rare 13MPa camera works well with your favorite, but the front-facing camera is frankly a disappointment. Internal and external memory is not a cause for concern in any of the high-end smartphones, and the Galaxy S4 is no exception.

Samsung has invested heavily in marketing campaigns and has strongly favored a guerilla marketing strategy for most of its launches. Having set the benchmark quite high with the Galaxy S3, the pre-launch hype for the Galaxy S4 certainly created a lot of anticipation around the seemingly feature-rich phone. But, what ultimately resulted was a (comparatively) depressing show of a phone that was destined to revolutionize the smartphone market and take the fringe elements of Sony, LG, and HTC out of the competition. Instead, the Galaxy S4 has given them a chance to come back and hit Samsung hard by taking a toll on their market share.

Samsung quickly learns from its mistakes. It would definitely have felt the mood after the launch of the galaxy S4. With the HTC One and Sony Xperia Z hitting their doors hard, Blackberry gearing up with the Z10 and Q10, Samsung’s investments in R&D will need to be increased and complemented by smart product features. A long-standing complaint about the ‘plastic feel’ on the Samsung Galaxy series needs to be addressed in its next version. Especially with the competitors coming up.

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