Real estate advertising
Online real estate advertising is a form of promotion that uses the Internet to send marketing messages to attract potential real estate clients. Examples of online advertising include:
- Contextual Ads
- Rich media ads
- Social media advertising
- Interstitial Ads
- Online Classified Advertising
- Advertising networks
- Junk mail
Additional bonuses offered by blog hosting companies
Some real estate listings are free and some are not. Some providers that specialize in real estate blogging offer additional bonuses that can supplement your search engine business plan (SEBP) at least for a period of time. For example, some SEBP programs incorporate the use of Google AdWords or Yahoo! Advertising solutions. These are advertising programs that you can use to help drive your overall website traffic for a fee. Some web hosting providers offer free credits called bonuses. These bonus programs can be a great way to help you get started with real estate marketing. The hosting company we use currently offers the following credits if you buy one of their hosting plans:
- Free $ 100 Google Adwords Credit
- Free up to $ 100 Bing ™ / Yahoo! Search credits
- Free $ 50 Facebook Ad Credits
- Fotolia photo credits
Don’t let these bonuses be the deciding factor for your online marketing campaigns.
Do you really need real estate advertising?
Online promotion to generate leads depends on your budget, knowledge and time. You must ask yourself, “Do I need leads right now or can I wait and generate leads the traditional way?” And generally, people don’t necessarily trust advertisers. Also, when you stop paying money for ads, that’s it, your attraction will stop, which means that no one will find you unless you start advertising again. Some agents spend up to $ 5,000 (and sometimes more) per month trying to capitalize on qualified prospects. We know of some agents who spend so much and don’t earn a penny. Their referral business keeps them afloat, with good reason!
There are other online alternatives for attracting home buyers and sellers that do more than just advertising. They build brand, authority, and relationships.
Real estate advertising alternatives
A good advertising campaign is based on unique content. But not just any content. It should be content that is based on what search engine users (i.e. buyers and sellers) are typing in the search boxes. Search engine optimization (SEO) professionals call it content marketing. Unique keyword rich content is king. Your content should educate and inspire your readers, keeping them engaged and helping them see how they can overcome their challenges and achieve their goals by using your real estate services. Content marketing in real estate is an SEO marketing strategy to constantly create and distribute relevant, valuable and useful content to attract, acquire and engage readers. The goal is to convert readers into leads and then customers. Real estate content marketing is based on market research and includes keywords and phrases.
You must have content to attract customers effectively from the internet, but there are other phases as well including:
- Market research
- Site development
- MLS integration
- Optimization page
- Content marketing
- Link management (also known as backlinks)
- Results tracking
The only previous point that is mainly forgotten is the management of links or backlinks. The amount of links you have pointing to your site, from outside of your site, greatly affects your ranking in search engines. Here are some techniques for building a backlink network:
- Bookmarks on Twitter, Facebook and Google+
- Web Profiles
- Social bookmarks
- Video marketing
- Web 2.0 Marketing
- Article Marketing
The important thing to know here is that if you stop creating content or links, your brand and authority will survive thanks to what you put on the web. This is so because nothing is really thrown away; It just gets indexed. By adding the above features to your website and blogs, you will have created your own real estate advertising program without spending a penny on advertising. The only way it doesn’t work is if you don’t do it correctly.