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Guest Blogging: where to start

Guest blogging the right way is important, because doing it wrong can cost you dearly. It can cost you viewers, respect, and the love of Google. The wrong way is to post a generic post, with generic links, on generic blogs without thinking about your goals or audience.

The correct way to guest post is to do all of the following.

Know your goal in advance

Your content should take them to a specific page, not your home page. Have a plan to capitalize on your blog post by sending your blog viewers to a very special and specific page.

Provide a special gift

Don’t just contribute a blog post, contribute a special giveaway that’s targeted to the specific blog audience you’re writing the guest blog post for. This will not only appeal to the blog’s audience, but also to the blog owner, because they will like to be able to give away something special.

Create follow-up content

Once you write and publish a guest post, you want to write follow-up posts about similar content on your own blog. It will also help to relate the new content to the guest post.

Treat guest posting as a long-term strategy

Do not work for immediate results but for the long-term results that guest blogging can provide today and tomorrow. A guest post done right can pay off years later if you play your cards right.

Make Sure a Guest Post Boosts Your Credibility

When writing a guest post, you want to make sure it looks good and that the blogger you’re posting for looks good. The point of a blog post is to give you the appearance of authority, knowledge, and someone who knows.

Link to your guests’ blog posts

Within other content you write on your own website and blog, be sure to link to that blog post from time to time. It will make the blog owner happy and it will also make the search engines happy.

Response Comments

For at least the first few months (if not forever), reply to comments that appear on the blog post. You can also use these questions as fodder for new blog posts, in which case you can reply to the blog post with a link to your new blog that answers your question.

If you do these things, you will not only make each guest post worthwhile for yourself, but also for the bloggers you guest post for. Soon you will be sought after as an expert in your niche and maybe even pay for guest posts because your posts perform so well in terms of numbers and ROI.

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