Article writers have advantages over others who use other marketing channels to reach their potential customers. By far, I would say that articles are one of the most flexible and basic types of content. It means that you can take advantage of and reuse them in many different formats.

Do not misunderstand. Other content formats have their own places. Audio podcasts, for example, can be perceived as more valuable than one- or two-page articles. What I mean is that the articles are also the most basic and easy to create.

To record 60 minute audio content, you need an outline so you can stay on track and cover everything in that time frame. The detailed outline can be as simple as a draft of an article. Shorter summaries can be converted into articles by expanding each point to 2 or 3 sentences.

You can also create multiple articles from that outline. I generally recommend that marketers write articles first because they are a more complete version of an outline. They can publish the articles on their own sites or elsewhere, give them away as a summary of the expanded audio content, and more. The possibility is virtually unlimited.

So if you want to take advantage of what you know and the content you have created for your business, start with an article. You may need a skeleton to start the article. However, once it’s in that format, you can reuse it in other formats much easier than if you just had a skeleton.

Again, audio or video may have its own advantages over text and image content, but articles are and will continue to be a favorable content format for many people, especially the fact that you can read a short article in a period of time. shorter time. Consuming an hour’s audio content takes an hour if you don’t skip, but some people can read a lot more than that in an hour.

Deliver content to people in the format they prefer. Reach as many potential customers as you can, especially if you can easily switch from one content format to another.